Top Strategies to Successful Link Building

If you are only slightly familiar with the ever changing world of Search Engine Optimization, or SEO as we like to call it, then you have also probably heard the term link building. Basically, this is developing links on other sites that point to your site. Why do you want to develop this into your website? Why to attract traffic, of course. Research has shown that link building accounts for about 70% of all of a site’s off-site SEO.

In the past, the process of link building was simple, but Google and other leading search engines have begun to frown upon the traditional methods that are associated with this art and many websites are suddenly feeling the sting of their rejection. Now, with the world of online marketing changing forever, it is up to the new generation of SEO professionals to develop new strategies to build their place in this world. Below is some of the SEO link building strategies that you can take home and use on your site today.

Create Quality Content

The most important goal of any website is to generate quality content. If your content is not good, search engines won’t even pick it up and readers won’t be able to find it in the first place. You may think that this means you need to write about everything that is happening now. However, this could be a mistake. Attracting a ton of traffic now is great, but what about in the future. Will your content still be relevant one year from now? Or, even better, one WEEK from now?

It is best to write the majority of your content on topics that are relevant to your field, no matter when a reader might stumble across them. Try writing a piece that offers advice to readers that they can use at any time. Understandably, you will need to update your content because there are changes made regularly to any field. However, there are also items in any industry that will hold value for the long run.

Building Links

After you have your fabulous, timeless content on your site, it is time to begin link building. This process may take some time, but if you look in the right places, you will be able to build the right type of links for your site and therefore maximize traffic to it. When you are ready to begin this process, be sure to take advantage of the following areas.

Internal Links

Although it may seem a bit redundant to create links to your own content, the value in doing so is invaluable. Imagine a reader strolling through one of your articles without having access to further articles that you have on your site. This could be detrimental! They have found an article, but now have no idea that there is more that you have to offer.

By linking your content together, you are creating a chain of sorts. If you have ever spent much time on YouTube, you are already well aware of this concept. You begin by watching a short video on how to fix your dryer and wind up, three hours later, watching kittens play in the sink. This is exactly what you want your readers to do. Strategically place valuable links to your other content so that they quickly become engulfed with your site. The longer they spend checking out things, the better it is for your website.

Link Trading

Offering a link to another reputable website in exchange for them to link to yours is a fantastic way to build links. There are some things that you should look for, however. For starters, make sure that the site that you are swapping links with actually deserves your attention. Linking to a poorly created site or one with subpar content can reflect poorly on your site.

Next, you want to make sure that the visitors of the site are also relevant to your site and vice versus. Stick with sites that are in your niche. There needs to be a reason for the visitors of either site to visit the other. For example, if your site is related to horses, a site specializing in saddles would be a much better fit than one that specializes in car parts.

Fix Broken Links

If you have ever run across a link that is broken, you probably already know the frustration that a reader feels. Luckily, there is a tool that can fix these issues and lead these readers directly to your site. Once you have identified a broken link on a website, you will need to discover what the link was supposed to pull up.

Next, you can recreate this information on your own website. Essentially, you are pulling readers who are interested in the content of the broken link to your website. This is also a great way to promote your website with the owner of the site that contained the broken link in the first place. They now have a reason to create links for you because you have fixed an error that was leading their readers astray.

There are many other tactics that can be used to build links, but many of these are not supported by search engines. It is important that you stick with approved tactics only, because eventually you may find that you have been removed from the search engine sites. Link building is a great way to build the traffic to your site and the above strategies will help you receive the traffic you need to make your website a success.

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